Alison Jordan - Chief executive


Alison originally pursued a career in law. Graduating from Exeter University in 2001 she entered the criminal law arena and remained there for 12 years holding a frontline advocacy role. In 2012 Alison felt a change in career was in order and left law to undertake a Masters degree in Business Management.



"Pete was my little brother - I (unknowingly!) founded Pete's Dragons on the day that I was informed of Pete's death by deciding to do a fundraiser for the organisations which had helped my family. But that was all I decided. It was to be a one off. I never anticipated what followed...

Pete's Dragons is my inspiration and passion, I meet incredible people willing to go the extra mile, put themselves out, challenge themselves and dedicate huge amounts of time and effort to raise valuable pennies to help others. It reminds me daily of what is important and what can be achieved if you set your mind to it. I am so, so proud of what the Dragons have achieved, I look forward to what we will achieve in the future but most importantly for me personally is that Pete's Dragons is such a wonderful positive creation from such a devastating and traumatic event. I know that Pete smiles on us every day"

Alison is also a Livingworks Master Trainer, a Certified Grief Recovery Specialist and a Prolonged Grief Disorder Therapist.




  • ASIST Trained - 2015
  • Certified Grief Recovery Specialist - September 2016
  • Child Bereavement Trained - Balloons, March 2016
  • PABBS (Suicide Bereavement Training) - Feb 2016
  • Safeguarding Children - May 2015
  • Member of Institute of Fundraising
  • Grief RecoveryReferrals 
  • Training or information Sessions for your organization
  • Mindfulness Based Stress Reduction (MBSR) - June 2016
  • Qualified ASIST and SuicideTALK trainer - November 2015
  • Qualified SafeTALK trainer July 2017

Kayleigh Hodge

Kayleigh graduated from Aberystwyth University with a 2:1 BScEcon in Business Management with Spanish in 2009. She is originally from Cornwall and works in employee engagement in central London.

Contact her if you want to talk about: 

  • Marketing
  • The Website
  • Promotional Opportunities

The Dragons for me represent courage, strength fearlessness and getting back up again no matter how many times life knocks you down.

I am lucky enough to have never directly experienced the effects of suicide, or mental health problems in my family. I have however, been a helpless bystander as friends have gone through it, and I have also been shocked by the number of people that have come forward to tell me that they have contemplated suicide at some point in their life.

I first backed the Dragons in support of Diva - a long term family friend. She called out for volunteers to skydive to raise money- so I did. The following year it was the London to Brighton cycle ride... I volunteered again. What inspired me to get involved with the charity as a Trustee was, rather selfishly, the “this could have been me” feeling. Pete is the same age as my big brother; they went to school together, lived in the same town, lived on the same estate and had the same friends. I can’t ever imagine how I would have felt had it been my brother that made this choice. I have nothing but admiration for Alison. Had it been me, I would have spiraled in to a hole of self-destruction. Alison on the other hand has become a true inspiration and every day I am in awe of her. In awe of her determination, in awe of her drive and in awe of the way she has used this typically taboo experience to ensure others are supported.

I really cannot think of anything more satisfying or motivating than being able to use my knowledge and experience to help drive Pete's Dragons forwards.


  • ASIST Trained - June 2016
  • Child Bereavement Training - Balloons, March 2016