"Pete was my little brother - I (unknowingly!) founded Pete's Dragons on the day that I was informed of Pete's death by deciding to do a fundraiser for the organisations which had helped my family. But that was all I decided. It was to be a one off. I never anticipated what followed...

Pete's Dragons is my inspiration and passion, I meet incredible people willing to go the extra mile, put themselves out, challenge themselves and dedicate huge amounts of time and effort to raise valuable pennies to help others. It reminds me daily of what is important and what can be achieved if you set your mind to it. I am so, so proud of what the Dragons have achieved, I look forward to what we will achieve in the future but most importantly for me personally is that Pete's Dragons is such a wonderful positive creation from such a devastating and traumatic event. I know that Pete smiles on us every day"

Alison, CEO

To read more about how we got our name and the history of Pete’s Dragons to date, please click here.