Alison Jordan

Alison originally pursued a career in law. Graduating from Exeter University in 2001 she entered the criminal law arena and remained there for 12 years holding a frontline advocacy role. In 2012 Alison felt a change in career was in order and left law to undertake a Masters degree in Business Management.

Alison's qualifications include LLB (Hons) in Law and MSc in International Business Management.

Alison is our CEO and front line support. Contact her if you want to talk about: 

  • Operations
  • ASIST & SuicideTALK training
  • Suicide Bereavement Support
  • Grief RecoveryReferrals 
  • Training or information Sessions for your organization



"Pete was my little brother - I founded Pete's Dragons on the day that I was informed of Pete's death. I decided that day to cycle Lands End to Twickenham in four days to raise money for the Search and Rescue Teams.

But that was all I decided. It was to be a one off. I never anticipated that each year someone else would come forward with another crazy challenge because they wanted to support Pete's Dragons. In 2014 something changed - we grew fast and gained a large amount of Dragons who made it clear they were here to stay. i had to make a decision, go big or go home? I decided to go big! Enter charitable status, two more trustees, a full calendar and our own projects directly helping those bereaved by suicide.

Pete's Dragons is my inspiration and passion, I meet incredible people willing to go the extra mile, put themselves out, challenge themselves and dedicate huge amounts of time and effort to raise valuable pennies to help others. It reminds me daily of what is important and what can be achieved if you set your mind to it. I am so, so proud of what the Dragons have achieved, I look forward to what we will achieve in the future but most importantly for me personally is that Pete's Dragons is such a wonderful positive creation from such a devastating and traumatic event. I know that Pete smiles on us every day"



  • ASIST Trained - 2015
  • Certified Grief Recovery Specialist - September 2016
  • Child Bereavement Trained - Balloons, March 2016
  • PABBS (Suicide Bereavement Training) - Feb 2016
  • Safeguarding Children - May 2015
  • Member of Institute of Fundraising
  • Grief RecoveryReferrals 
  • Training or information Sessions for your organization
  • Mindfulness Based Stress Reduction (MBSR) - June 2016
  • Qualified ASIST and SuicideTALK trainer - November 2015
  • Qualified SafeTALK trainer July 2017
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David Lacey

David has over 25 years’ experience of designing, accrediting and delivering training as well as running community sector organisations. For six years, David was a Regional Training Director for Relate and advised on their national training strategy. Recently he has left a post as Lead Trainer for the innovative CoLab (formerly CVS) in Exeter, with whom he continues to have a close relationship. David is a Master ASIST trainer and works mainly in the areas of mental health awareness and community sector organisation management

"I first met Alison whilst on the ASIST train-the-trainer course in Brighton in 2016. We soon ended up delivering ASIST courses together across Devon and we found that we enjoyed working together. Over the last 2 years I have been more and more involved in working and volunteering at Pete’s Dragons. I think this is an amazing charity, full of energy, positivity and hope. So, I feel very privileged to have this opportunity”.

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Flora is a Pete's Dragons volunteer and volunteers as a Bereavement Support Worker. Flora has extensive experience in talking to people in crisis and in being a bereavement support worker. She is called Flora Dragon because she is very proud of her Scottish roots! 

Contact her if you want to talk about:  

  • Bereavement Support


"I knew Alison after the death of Pete and watched with delight as she created Pete’s Dragons.I immediately said I could and would do anything to help work with Alison to find the best outcomes for Pete’s Dragons beneficiaries. I respect and honour the compassion with which Pete’s Dragons functions.I think that Pete’s Dragons is a wonderful way for Alison to create a lasting memorial for her brother."

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Kayleigh Hodge

Kayleigh graduated from Aberystwyth University with a 2:1 BScEcon in Business Management with Spanish in 2009. She is originally from Cornwall and works in employee engagement in central London.

Contact her if you want to talk about: 

  • Marketing
  • The Website
  • Promotional Opportunities

The Dragons for me represent courage, strength fearlessness and getting back up again no matter how many times life knocks you down.

I am lucky enough to have never directly experienced the effects of suicide, or mental health problems in my family. I have however, been a helpless bystander as friends have gone through it, and I have also been shocked by the number of people that have come forward to tell me that they have contemplated suicide at some point in their life.

I first backed the Dragons in support of Diva - a long term family friend. She called out for volunteers to skydive to raise money- so I did. The following year it was the London to Brighton cycle ride... I volunteered again. What inspired me to get involved with the charity as a Trustee was, rather selfishly, the “this could have been me” feeling. Pete is the same age as my big brother; they went to school together, lived in the same town, lived on the same estate and had the same friends. I can’t ever imagine how I would have felt had it been my brother that made this choice. I have nothing but admiration for Alison. Had it been me, I would have spiraled in to a hole of self-destruction. Alison on the other hand has become a true inspiration and every day I am in awe of her. In awe of her determination, in awe of her drive and in awe of the way she has used this typically taboo experience to ensure others are supported.

I really cannot think of anything more satisfying or motivating than being able to use my knowledge and experience to help drive Pete's Dragons forwards.


  • ASIST Trained - June 2016
  • Child Bereavement Training - Balloons, March 2016
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